Lego’s Parent Company Acquires Edtech Firm BrainPOP
ED Surge
OCTOBER 11, 2022
The company that owns Lego is diving headlong into K-12 education’s switch to digital. Kirkbi A/S, the private investment and holding company that owns a controlling stake in Lego, acquired the video animation company BrainPOP for $875 million. The deal was announced Tuesday. Fueled by the digital transformation of K-12 learning, the acquisition is expected to be only the first of many for Kirkbi A/S.
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